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How Does Product Program Innovativeness Affect Customer Satisfaction? A Comparison of Goods and Services

Stock, Ruth ; Zacharias, Nicolas (2011):
How Does Product Program Innovativeness Affect Customer Satisfaction? A Comparison of Goods and Services.
In: Journal of the Academy of Marketing Science (JAMS), 39 (6), pp. 813-827. [Article]

Item Type: Article
Erschienen: 2011
Creators: Stock, Ruth ; Zacharias, Nicolas
Title: How Does Product Program Innovativeness Affect Customer Satisfaction? A Comparison of Goods and Services
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science (JAMS)
Journal volume: 39
Number: 6
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 17 Mar 2012 11:03
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