Stock, Ruth and Zacharias, Nicolas (2011):
Patterns and Performance Outcomes of Innovation Orientation.
In: Journal of the Academy of Marketing Science (JAMS), 39 (6), pp. 870-888. [Article]
| Item Type: | Article |
|---|---|
| Erschienen: | 2011 |
| Creators: | Stock, Ruth and Zacharias, Nicolas |
| Title: | Patterns and Performance Outcomes of Innovation Orientation |
| Language: | English |
| Journal or Publication Title: | Journal of the Academy of Marketing Science (JAMS) |
| Journal volume: | 39 |
| Number: | 6 |
| Divisions: | 01 Department of Law and Economics 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management |
| Date Deposited: | 16 Mar 2012 07:32 |
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