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Patterns and Performance Outcomes of Innovation Orientation

Stock, Ruth and Zacharias, Nicolas (2011):
Patterns and Performance Outcomes of Innovation Orientation.
In: Journal of the Academy of Marketing Science (JAMS), 39 (6), pp. 870-888. [Article]

Item Type: Article
Erschienen: 2011
Creators: Stock, Ruth and Zacharias, Nicolas
Title: Patterns and Performance Outcomes of Innovation Orientation
Language: English
Journal or Publication Title: Journal of the Academy of Marketing Science (JAMS)
Journal volume: 39
Number: 6
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 16 Mar 2012 07:32
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