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The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products

Molitor, Dominik ; Hinz, Oliver ; Wegmann, Sarah (2011):
The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products.
In: Zeitschrift für Betriebswirtschaft (ZfB), 81 (1), pp. 29-59. [Article]

Item Type: Article
Erschienen: 2011
Creators: Molitor, Dominik ; Hinz, Oliver ; Wegmann, Sarah
Title: The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products
Language: English
Journal or Publication Title: Zeitschrift für Betriebswirtschaft (ZfB)
Journal volume: 81
Number: 1
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Electronic Markets
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 07 Feb 2012 14:21
Additional Information:

VHB-Jourqual B

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