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How Does the Innovativeness of a Company's Offer Affect Customer Satisfaction?

Stock-Homburg, Ruth (2009):
How Does the Innovativeness of a Company's Offer Affect Customer Satisfaction?
In: Proceedings of the American Marketing Association 2009 Summer Educators’ Conference,, [Article]

Item Type: Article
Erschienen: 2009
Creators: Stock-Homburg, Ruth
Title: How Does the Innovativeness of a Company's Offer Affect Customer Satisfaction?
Language: English
Journal or Publication Title: Proceedings of the American Marketing Association 2009 Summer Educators’ Conference,
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics
Date Deposited: 24 Aug 2009 16:02
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