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A Configurational Perspective on Companies’Innovation Orientation: A Triadic Analysis

Stock-Homburg, Ruth and Zacharias, Nicolas (2009):
A Configurational Perspective on Companies’Innovation Orientation: A Triadic Analysis.
American Marketing Association 2009 Winter Educators’ Conference, Tampa, FL, [Conference or Workshop Item]

Item Type: Conference or Workshop Item
Erschienen: 2009
Creators: Stock-Homburg, Ruth and Zacharias, Nicolas
Title: A Configurational Perspective on Companies’Innovation Orientation: A Triadic Analysis
Language: English
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Event Title: American Marketing Association 2009 Winter Educators’ Conference
Event Location: Tampa, FL
Date Deposited: 18 Aug 2009 16:43
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