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Upstream and direct influences on new product performance in European hightech industrial firms

Specht, Günter ; Woodside, Arch G. ; Mühlbacher, Hans ; Wahlbin, Clas (2004):
Upstream and direct influences on new product performance in European hightech industrial firms.
In: Advances in business marketing and purchasing, 13, pp. 78 S.. [Article]

Item Type: Article
Erschienen: 2004
Creators: Specht, Günter ; Woodside, Arch G. ; Mühlbacher, Hans ; Wahlbin, Clas
Title: Upstream and direct influences on new product performance in European hightech industrial firms
Language: English
Journal or Publication Title: Advances in business marketing and purchasing
Journal volume: 13
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Department of Marketing & Human Resource Management
Date Deposited: 20 Nov 2008 08:18
License: [undefiniert]
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