Fecho, Mariska ; Wiefel, Jennifer (2022)
Trust Transfer towards Autonomous Vehicles: The Role of Vendor’s Innovativeness.
Pacific Asia Conference on Information Systems 2022. Taipei-Sydney (5. - 9. July 2022)
Konferenzveröffentlichung, Bibliographie
Kurzbeschreibung (Abstract)
Trust is a decisive factor for the adoption of intelligent technologies like autonomous driving. However, the emergence of trust as a multidimensional construct on a technology and vendor level remains unclear. As previous results indicate that vendors affect the trust in autonomous vehicles, this paper investigates cognitive and emotional trust transfer mechanisms for two vendor types (i.e., automobile manufacturers and technology companies) by conducting an empirical multi-group analysis. Our results show that cognitive trust influences emotional trust and that both kinds of trust are transferable from vendors to vehicles. However, the effect sizes differ significantly for both vendor types. Emotional trust is more relevant for technology companies, while cognitive trust has a stronger effect on automobile manufacturers. Furthermore, structural assurance influences initial trust for automobile manufacturers but not for technology companies. The results reveal important implications as they are generalisable to other intelligent IoT technologies that require consumer trust.
| Typ des Eintrags: | Konferenzveröffentlichung |
|---|---|
| Erschienen: | 2022 |
| Autor(en): | Fecho, Mariska ; Wiefel, Jennifer |
| Art des Eintrags: | Bibliographie |
| Titel: | Trust Transfer towards Autonomous Vehicles: The Role of Vendor’s Innovativeness |
| Sprache: | Englisch |
| Publikationsjahr: | 2022 |
| Ort: | Taipei (virtuell) |
| Veranstaltungstitel: | Pacific Asia Conference on Information Systems 2022 |
| Veranstaltungsort: | Taipei-Sydney |
| Veranstaltungsdatum: | 5. - 9. July 2022 |
| URL / URN: | https://aisel.aisnet.org/pacis2022/241/ |
| Zugehörige Links: | |
| Kurzbeschreibung (Abstract): | Trust is a decisive factor for the adoption of intelligent technologies like autonomous driving. However, the emergence of trust as a multidimensional construct on a technology and vendor level remains unclear. As previous results indicate that vendors affect the trust in autonomous vehicles, this paper investigates cognitive and emotional trust transfer mechanisms for two vendor types (i.e., automobile manufacturers and technology companies) by conducting an empirical multi-group analysis. Our results show that cognitive trust influences emotional trust and that both kinds of trust are transferable from vendors to vehicles. However, the effect sizes differ significantly for both vendor types. Emotional trust is more relevant for technology companies, while cognitive trust has a stronger effect on automobile manufacturers. Furthermore, structural assurance influences initial trust for automobile manufacturers but not for technology companies. The results reveal important implications as they are generalisable to other intelligent IoT technologies that require consumer trust. |
| Fachbereich(e)/-gebiet(e): | 01 Fachbereich Rechts- und Wirtschaftswissenschaften 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Wirtschaftsinformatik 01 Fachbereich Rechts- und Wirtschaftswissenschaften > Betriebswirtschaftliche Fachgebiete > Fachgebiet Software Business & Information Management DFG-Graduiertenkollegs DFG-Graduiertenkollegs > Graduiertenkolleg 2050 Privacy and Trust for Mobile Users |
| Hinterlegungsdatum: | 30 Jun 2022 09:50 |
| Letzte Änderung: | 02 Nov 2022 13:40 |
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