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Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations

Röthke, Konstantin and Klumpe, Johannes and Adam, Martin and Benlian, Alexander (2020):
Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
In: Decision Support Systems, [Article]

Item Type: Article
Erschienen: 2020
Creators: Röthke, Konstantin and Klumpe, Johannes and Adam, Martin and Benlian, Alexander
Title: Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations
Language: English
Journal or Publication Title: Decision Support Systems
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
Date Deposited: 17 Feb 2020 12:48
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