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When 1+1 is Greater than 2: Concurrence of Additional Digital and Established Business Models within Companies

Toutaoui, Jonas (2019):
When 1+1 is Greater than 2: Concurrence of Additional Digital and Established Business Models within Companies.
In: Internationale Tagung Wirtschaftsinformatik, Siegen, Germany, 23.-27.02.2019, [Online-Edition: https://wi2019.de/wp-content/uploads/Tagungsband_WI2019.pdf],
[Conference or Workshop Item]

Abstract

Many established companies currently face digitalization challenges. Part of their answer is often the creation of new digital business models based on new technologies, which do not necessarily replace the existing business model but act as additional source of economic value. Having two business models in parallel in the same company creates the opportunity of synergies between these business models. However, knowledge about the interaction between digital and non-digital business models remains scarce. This study, currently in progress, contributes to research by filling this gap and identifying synergies already taken by companies of various industries, leading to a better understanding of digital business models within established companies and their interaction with existing, traditional business models. For practitioners this study provides insights on how to benefit from parallel business models within a company and thus how to better face digitalization.

Item Type: Conference or Workshop Item
Erschienen: 2019
Creators: Toutaoui, Jonas
Title: When 1+1 is Greater than 2: Concurrence of Additional Digital and Established Business Models within Companies
Language: English
Abstract:

Many established companies currently face digitalization challenges. Part of their answer is often the creation of new digital business models based on new technologies, which do not necessarily replace the existing business model but act as additional source of economic value. Having two business models in parallel in the same company creates the opportunity of synergies between these business models. However, knowledge about the interaction between digital and non-digital business models remains scarce. This study, currently in progress, contributes to research by filling this gap and identifying synergies already taken by companies of various industries, leading to a better understanding of digital business models within established companies and their interaction with existing, traditional business models. For practitioners this study provides insights on how to benefit from parallel business models within a company and thus how to better face digitalization.

Uncontrolled Keywords: Digital business model, business model, synergy, digitalization
Divisions: 01 Department of Law and Economics
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete
01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Information Systems & E-Services
Event Title: Internationale Tagung Wirtschaftsinformatik
Event Location: Siegen, Germany
Event Dates: 23.-27.02.2019
Date Deposited: 12 Mar 2019 08:19
Official URL: https://wi2019.de/wp-content/uploads/Tagungsband_WI2019.pdf
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