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On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market

Maass, Max ; Walter, Nicolas ; Herrmann, Dominik ; Hollick, Matthias (2019)
On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market.
14. Interantionale Tagung Wirtschaftsinformatik. Siegen, Germany (23.-27.02.2019)
Konferenzveröffentlichung, Zweitveröffentlichung

Kurzbeschreibung (Abstract)

Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise hidden deficiencies. Previous work has studied privacy attitudes and behavior of consumers. However, little is known on how organizations react to measures that employ public "naming and shaming" as an incentive for improvement. We performed the first study on this aspect by conducting a qualitative survey with 152 German health insurers. We scanned their websites with PrivacyScore.org to generate a public ranking and confronted the insurers with the results. We obtained a response rate of 27%. Responses ranged from positive feedback to legal threats. Only 12% of the sites - mostly non-responders - improved during our study. Our results show that insurers struggle due to unawareness, reluctance, and incapability, and demonstrate the general difficulties of transparency-based approaches.

Typ des Eintrags: Konferenzveröffentlichung
Erschienen: 2019
Autor(en): Maass, Max ; Walter, Nicolas ; Herrmann, Dominik ; Hollick, Matthias
Art des Eintrags: Zweitveröffentlichung
Titel: On the Difficulties of Incentivizing Online Privacy through Transparency: A Qualitative Survey of the German Health Insurance Market
Sprache: Englisch
Publikationsjahr: 25 Februar 2019
Ort: Darmstadt
Verlag: Universitätsverlag Siegen
Titel der Zeitschrift, Zeitung oder Schriftenreihe: Wirtschaftsinformatik 2019
Buchtitel: Human Practice. Digital Ecologies. Our Future.
Veranstaltungstitel: 14. Interantionale Tagung Wirtschaftsinformatik
Veranstaltungsort: Siegen, Germany
Veranstaltungsdatum: 23.-27.02.2019
URL / URN: https://tuprints.ulb.tu-darmstadt.de/8515
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Kurzbeschreibung (Abstract):

Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise hidden deficiencies. Previous work has studied privacy attitudes and behavior of consumers. However, little is known on how organizations react to measures that employ public "naming and shaming" as an incentive for improvement. We performed the first study on this aspect by conducting a qualitative survey with 152 German health insurers. We scanned their websites with PrivacyScore.org to generate a public ranking and confronted the insurers with the results. We obtained a response rate of 27%. Responses ranged from positive feedback to legal threats. Only 12% of the sites - mostly non-responders - improved during our study. Our results show that insurers struggle due to unawareness, reluctance, and incapability, and demonstrate the general difficulties of transparency-based approaches.

URN: urn:nbn:de:tuda-tuprints-85151
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2nd, updated version, fixing a typo in Table 1

Sachgruppe der Dewey Dezimalklassifikatin (DDC): 000 Allgemeines, Informatik, Informationswissenschaft > 004 Informatik
300 Sozialwissenschaften > 330 Wirtschaft
Fachbereich(e)/-gebiet(e): 20 Fachbereich Informatik
20 Fachbereich Informatik > Sichere Mobile Netze
DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Graduiertenkolleg 2050 Privacy and Trust for Mobile Users
Hinterlegungsdatum: 10 Mär 2019 20:55
Letzte Änderung: 13 Feb 2024 15:01
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