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Towards Transparency in Email Tracking

Maass, Max and Schwär, Stephan and Hollick, Matthias (2019):
Towards Transparency in Email Tracking.
In: Proceedings of the Annual Privacy Forum 2019, Rome, Italy, Rome, In: Annual Privacy Forum (LNCS), [Online-Edition: https://maass.xyz/publication/maass-2019-b/maass-2019-b.pdf],
[Conference or Workshop Item]

Abstract

Tracking technologies have become ubiquitous, not only on websites but also in email messages. However, while protection and transparency tools exist for the web, no such tools exist for email messages, thus obscuring privacy violations. We introduce the PrivacyMail platform to assist with the automated analysis of email messages. The platform can automatically analyze commercial mailing lists, making it easier to detect different forms of tracking. Our platform introduces transparency about the practices of companies, and serves as a tool for regulators, data protection professionals and consumers alike. Our preliminary results show widespread email tracking, where opening an email can result in information being sent to up to 13 third parties, in some cases disclosing the users’ email address in the process.

Item Type: Conference or Workshop Item
Erschienen: 2019
Creators: Maass, Max and Schwär, Stephan and Hollick, Matthias
Title: Towards Transparency in Email Tracking
Language: English
Abstract:

Tracking technologies have become ubiquitous, not only on websites but also in email messages. However, while protection and transparency tools exist for the web, no such tools exist for email messages, thus obscuring privacy violations. We introduce the PrivacyMail platform to assist with the automated analysis of email messages. The platform can automatically analyze commercial mailing lists, making it easier to detect different forms of tracking. Our platform introduces transparency about the practices of companies, and serves as a tool for regulators, data protection professionals and consumers alike. Our preliminary results show widespread email tracking, where opening an email can result in information being sent to up to 13 third parties, in some cases disclosing the users’ email address in the process.

Title of Book: Proceedings of the Annual Privacy Forum 2019
Series Name: Annual Privacy Forum (LNCS)
Place of Publication: Rome, Italy
Divisions: 20 Department of Computer Science
20 Department of Computer Science > Sichere Mobile Netze
DFG-Graduiertenkollegs
DFG-Graduiertenkollegs > Research Training Group 2050 Privacy and Trust for Mobile Users
Event Location: Rome
Date Deposited: 08 Mar 2019 11:06
Official URL: https://maass.xyz/publication/maass-2019-b/maass-2019-b.pdf
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